The owner and founder of Elite Sports Apparel is Keith Ivy. Keith has been in the apparel business for over 30 years. While attending California State University Northridge, Keith began working for Levi Strauss and Company. Keith enjoyed a 28 year career at Levi’s. Keith started his career at Levi’s as a Sales Trainee and held various sales positions such as Account Manager and Account Executive where he was responsible for the sell in and sell through process of Levi’s products for major department stores throughout California. In 1990 Keith got involved with the expansion of National Junior Basketball to Northern California. Keith took over the Directorship of National Junior Basketball in Northern California in 1992 and under his leadership; membership grew from 3 chapters with 130 boys and girls to 10 chapters with over 2,500 boys and girls. It was natural for Keith to combine his two passions; the apparel business and his love for sports in creating Elite Sports Apparel.
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